Investing in corporate video production – Picture Lock Films
Why should my business or organisation invest in corporate video content?
1) Video content is the future
Algorithms, search engines and media consumers LOVE video. We all know that video is the present and very much the future of content creation so why not create your own corporate video content. This video content can be used across a broad range of channels and audience touch points. A study published by Statista.com showed that in 2022 worldwide consumers watched an average of 19 hours of online video content every week. This was an increase from 2021 and is estimated to continue growing in 2023.
2) Storytelling comes to life with video
Commissioning your own corporate film or animation allows you to tells your story. It builds your brand. It engages with your audience, whether that’s B2B, BC2 or within your own organisation. They say a picture says a thousand words, but coporate video done right, with Picture Lock Films, will tell your audience everything they need to know. Even with complex messages, instructions and concepts can be easily explained in a corporate video or animation. Often referred to in the digital world as an ‘explainer’. A study reported on by Hubspot.com found that of worldwide video consumers surveyed 31% wanted to watch how-to videos and a further 29.8% wanted to watch educational videos.
3) Video content can be evergreen
Corporate video production has legs! With video you have evergreen content that you can re-purpose across all your marketing channels and help you on your way to getting a great ROI. Research by Wyzowl found that 91% of businesses intend to use video marketing in 2023 and that 92% of those already using video marketing had observed a positive ROI. Before producing your corporate video we will encourage you to think about all the ways in which you will want to use the video content to ensure the end product meets your needs.
4) Stand out from the crowd
If you operate in a crowded and competitive industry high quality video content can help your organisation to stand out from the crowd. It is a well researched concept that recall of video content is often higher than written content. And with expert corporate video production guidance you’ll have the best chance of creating a stand out video that helps you meet your goals.
5) Use video content for a multitude of purposes
At Picture Lock Films we offer a one stop shop corporate video production service that can create broadcast quality, bespoke corporate video content to suit your brand, budget and your audience. The purposes of corporate video are far reaching and suit the needs of almost any business from charities to blue chip corporates.
At Picture Lock films we excel at making:
🎬 Promotional video content
🎬 Corporate training films
🎬 Animated videos and infographics
🎬 Live event video content
🎬 Branded content and films
🎬 Learning and educational content
🎬 Charity and appeal films
🎬 Documentaries
If you want to explore the opportunities that corporate video production could open up for your business then get in touch or request a free callback. We can’t wait to hear from you.
www.designrush.com/agency/video-production/trends/small-business-video-production
